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What Happens When the $85T Wealth Transfer Meets Crypto?
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What Happens When the $85T Wealth Transfer Meets Crypto?

Women, Gen Z, and Bitcoin?

Antoinette Rodriguez, MBA's avatar
Antoinette Rodriguez, MBA
Dec 24, 2024
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"Much has been said about crypto adoption, Gen Z, and the great wealth transfer to women as separate trends—but what about their powerful convergence?"

Antoinette Rodriguez, MBA - Author of Chica Wealth Builders and Crypto Decoded

As the author of the Crypto Decoded newsletter and chairwoman of Financial Advisor Magazine's Invest in Women initiative, I've tracked the evolving landscape of women's participation in cryptocurrency, particularly in the United States. The data reveals a transformative period in digital investment that coincides with one of the largest wealth transfers in history. What we know:

The gender gap in U.S. cryptocurrency investment is slowly narrowing, with women's ownership rising from 18% in 2023 to 29% at the start of 2024. Currently, only about 10% of American women have invested in cryptocurrency, compared to 17% of the general population, showing significant room for growth in this emerging market.


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A monumental shift is occurring in wealth distribution. Women in the United States alone are expected to control $34 trillion — approximately 38% — of investable assets by 2030, nearly double from recent years[8]. This dramatic increase from just $7.3 trillion (29%) a decade ago represents an unprecedented opportunity for women's participation in cryptocurrency and other investments.

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